Concurrently, the Santa Clara, California-based company launched its Partner Sales and Technical Certification Program, which provides tailored training programs designed to meet the diverse business models of its partners. This initiative aims to empower partners to boost sales, support ThreatDown offerings, and scale their operations effectively. Since last year, Malwarebytes has added several channel partners, including British technology provider CMS Distribution in February and Eastern European provider Bakotech the following month.
Rising Fraud Losses
At the RSA Conference 2025 held in San Francisco, Malwarebytes introduced a new partner program aimed at MSPs, MSSPs, resellers, and distributors. This program grants easier access to tools designed to protect clients in sectors such as financial services, HR benefits, and internet services from an increase in online fraud. Oren Arar, Malwarebytes’ Vice President of Business Development, highlighted that this initiative is a direct response to the disturbing rise in cybercrime affecting consumers globally. By collaborating with Malwarebytes, organizations can strengthen their security posture and provide critical protection for their customers and employees in the digital age.
According to the U.S. Federal Trade Commission, March reported that fraud incidents remained consistent with the previous year, yet one in three individuals who reported fraud indicated they lost money, an increase from one in four in 2023. In total, $12.5 billion was swindled, marking a $2.5 billion increase compared to 2023, with $3 billion originating from online scams.
Comprehensive Security Solutions
Malwarebytes’ new program aims to deliver an AI-powered security solution capable of protecting devices from various threats, including viruses, ransomware, spyware, infostealers, and scams. The program provides MSPs, MSSPs, and partners with multiple options for privacy protection, identity shielding, and comprehensive cybersecurity. Coverage extends from mobile devices to desktop computers, incorporating network traffic and personal data. Partners can also develop custom, co-branded solutions that seamlessly integrate into their own ecosystems.
Adapting to a Dynamic Cybersecurity Landscape
Offering such an extensive program is strategic in a rapidly changing cybersecurity environment heavily influenced by AI, as noted by Zeus Kerraval, Principal Analyst at ZK Research. Security tools are increasingly being integrated into comprehensive platforms rather than being offered as standalone products that users must manage individually. Kerraval emphasized, “Best-of-breed solutions everywhere don’t lead to best-in-class security.” For instance, endpoint detection and response (EDR) and network detection and response (NDR) tools may only provide partial insights into security incidents.
Extended detection and response (XDR) solutions can explain not just what occurred, but also the reasons behind it and potential remedial actions. As both organizations and cybercriminals increasingly adopt AI technologies, the demand for integrated platform offerings is on the rise. Kerraval pointed out that the role of AI is data-centric, and safeguarding data is most effective with a suite of cohesive and integrated tools.
