If the channel faces challenges in increasing revenues this year, it won’t be due to a lack of guidance on opportunities available across the industry.
Key growth areas such as artificial intelligence (AI), security, cloud solutions, and managed print services have already been identified by firms like Softcat, Quocirca, and JumpCloud. Insight Enterprises has also contributed to this conversation with its Trends report for 2025, outlining six technological trends anticipated to significantly influence the landscape in the coming years.
Notably, the advancement of AI models is highlighted among these trends. The rapid evolution of AI technology, exemplified by the unexpected emergence of DeepSeek earlier this year, showcases the swift pace of change. Insight predicts that generative AI (GenAI) will enhance its capabilities and that its integration with robotic process automation (RPA) will be important trends to monitor.
Security remains an essential aspect of this list, as AI’s influence is reshaping the security environment—fueling both attacks and aiding in the enhancement of defensive measures.
Despite its established presence, hybrid cloud solutions continue to offer growth potential as businesses evaluate the optimal placement of applications across expanding infrastructure.
Additionally, Insight anticipates a significant focus on software rationalization this year, driven by customer efforts to simplify the tools they utilize, aiming to cut operational costs and bolster security posture.
Beyond these expected growth areas, Insight also recognizes the potential impact of spatial computing and the expansion of private 5G connectivity. As spatial computing technology expands beyond its gaming roots and integrates with the Internet of Things (IoT) and AI, it is poised for broader application. Similarly, the demand for high-speed connectivity within corporate spaces enhances the appeal of private 5G solutions, emphasizing performance and security.
Phil Hawkshaw, Insight’s EMEA CTO, noted that recognizing market trends not only creates revenue opportunities but also helps forge deeper customer relationships. He emphasized that successful organizations integrate technology across their operations and customer experiences to maintain competitiveness and drive innovation. In a rapidly evolving landscape, the channel continues to play a vital role in facilitating the adoption of AI, security, cloud, and mobile services, empowering IT leaders to remain agile and effectively manage their digital infrastructures.
