Introduction to New AI Tool Usage Data
RESTON, Va., May 29, 2025 (GLOBE NEWSWIRE) — Comscore (NASDAQ: SCOR), a leading global firm in measuring and analyzing consumer behavior, has introduced a new dataset focused on consumer interactions with AI tools. This dataset encompasses visitation metrics for 117 different AI tools spread across nine categories, applicable to both PC and mobile platforms.
Insights for Advertisers and Brands
This new offering allows advertisers, agencies, and brands to gain valuable insights into consumer engagement with various AI tools, ranging from advanced platforms like ChatGPT and Microsoft Copilot to everyday applications that incorporate AI features, such as Canva. The dataset is aimed at tracking actual usage trends, offering actionable insights on how these tools are influencing consumer behavior.
Expert Commentary on AI Growth
“Our clients are seeking clarity amidst the rapid expansion of AI,” stated Steve Bagdasarian, Chief Commercial Officer at Comscore. “This dataset not only provides a glimpse into the swift adoption of AI tools but also offers essential metrics to understand how shifting consumer behavior influences the entire digital landscape. As AI continues to evolve the way consumers engage with content, these insights will be crucial for brands, publishers, and content creators striving to maintain a competitive advantage and leverage the full potential of this changing environment.”
Key Findings from the Dataset
The dataset unveils several significant insights:
- Widespread Adoption: More than 30% of the online population in the U.S. actively uses AI tools on a monthly basis, highlighting the fast growth of this sector. Popular AI tools include OpenAI Gen AI, Microsoft Gen AI, and Canva Gen AI.
- Cross-Platform Engagement: About 67 million consumers in the U.S. are interacting with AI on mobile devices, showcasing notable growth beyond desktop usage.
- Category Leaders: Creative tools are leading various categories, with projected visitor numbers of 23.8 million for Audio, 23 million for Image Generation, 23 million for Design, and 22.4 million for Video Generation.
Future Direction of AI Insights
This dataset marks the initial phase of a larger initiative aimed at providing deeper, actionable insights into the AI landscape, helping brands adjust to a reality in which AI is an integral part of digital experiences.
About Comscore
Comscore (NASDAQ: SCOR) serves as a trusted partner for planning, transaction, and evaluation across various media platforms. With a comprehensive dataset that combines insights from digital, linear TV, over-the-top services, and theatrical viewership, Comscore equips media buyers and sellers to analyze multi-screen behavior and make informed business decisions. As a recognized leader in measuring digital and TV audiences, Comscore is poised to serve as a reliable third-party source for comprehensive cross-platform metric analysis.
